written by Chouquette May 15, 2017


It feels so good to be in London for two days in between all my travels. If you missed yesterday’s new video click here, you will be able to see what I got up to in Monte Carlo and see all my outfits.

City dressing is one if not my favourite styles to dress for. I very much have a city style and love it in Spring when it’s warm enough to wear a thin jacket but still breezy enough for leather and layers. This look is the epitome of city layers but most importantly this look shows how diverse I am when it comes to what I buy and wear. Sometimes I crave an all black outfit and it’s so satisfying. Why does a black outfit make me feel so sassy??

I always encourage everyone around me to….

wear what you want, when you want. Don’t let anyone tell you something isn’t on trend or suitable.”

As long as the item fits I think we should all wear what we like.

I didn’t plan on discussing this subject whilst getting dressed in the morning. However, looking back on how many compliments I received on this outfit and comparing them to the reactions that followed; I really wanted to talk about something that was on my mind.

Firstly, I would like to tell you something that may shock you. You of course can recognise the famous Hermes Kelly bag I am holding? This bag retails for approximately £6800. You may also recognise my shoes are Lauren Decade, retailing at approximately £800 and my Hermes CDC cuff, retailing at £845. This outfit appears and I guess is very “luxury”. I have been branded a “luxury blogger” by some of my followers, co bloggers and brands. It is a sector of the industry I have been placed into. I guess this is true but it is frustrating that I am now branded this and some people go into shock when I rave about my favourite restaurant “Toby’s Carvery” or my new swimsuit from a low end high-street store. Oh back to the shock factor. My dress is from Primark and cost me £12. I do not work with Primark and bought this myself. If I like something I will buy it. I do not care if it is £5, £500 0r £5000. If it’s £5000 maybe it’s not always an option but if I really want it I am always prepared to save until I get it. It’s how I am and how I always will be. Even though this dress is old I found pretty much exactly the same style. You can buy the jumper dress here and the lace under slip here. The lace under slip is identical to the one I have. They are both identical so you can create this look.

In my opinion there is a huge difference to me walking passed a store like Primark and picking up the odd thing like a unicorn robe or a black sweater and me working with Primark and being paid to promote something branding #ad. I think there is a difference and being paid to promote such brands wouldn’t feel right for me right now. I may sound confusing or may even sound like I am too good for stores like Primark and I do not mean this at all. I actually probably should not be sharing this information but what the hell, I am. My point is I will buy what I like, I will work with who ever I like but I will still keep some form of consistency.

I was stopped on the street all day long in Chelsea, asking where my dress was from. Every single person was in shock when I answered “Primark.” This dress is over two years old and the lace under slip is from Zara, two years ago. This article is NOT sponsored by any brand, I am simply stressing that I am happy to wear a bag that cost me £8k with a £12 dress. WHY IS THIS SO SHOCKING? The dress was 70% cotton, 30% man made which is border line okay. If I wear this dress over and over again I would for sure invest a few hundred pound into a silk cashmere one. This is my best tip when considering buying luxury ready to wear. Play with a low end just to make sure if it’s worth it. My second tip is do not be afraid to mix new clothes with charity shop clothes or high-street with high-end.

It’s smart, it’s creative and it’s unique.

From a blogger perspective I understand fully that concentrating on one side picking either “luxury” or “high-street” would make me excel more and grow more. I am aware that I appear confusing to brands and readers. There are some people who love high-street and immediately loose interest when I start sharing my head to toe CHANEL looks and £3k-£8k bags. Then when someone new discovers me wearing high-end pieces and then I bash out a NEWLOOK head to toe look, they loose interest. The same predicament applies to brands too. I may promote and wear luxury brands for months on end without a high-street feature and this attracts high-end brands approaching me. They are most of the time not best pleased when I wear low end. This will affect who works with me and how many fashion shows I get invited to. It sounds complicated but it is actually quite simple.

I know how to play the game. I am just not interested to play it.

I know I should pick one or the other from a business perspective but my blog started out as a hobby and a passion and I plan on keeping that way. Long term this will bring me longevity, peace of mind, fulfillment and enjoyment. Most of all I will know I have not sold my soul to the industry. I feel this honesty has done me so many favours. My blog was six years old last month. For six years, I have stayed true to myself and this honesty has not gone unnoticed. It makes me so so happy when my readers tell me how honest and genuine they think I am. I also get told this by PRs. You are all normal people just like me and it means the world to me that you notice the direction I am heading and how I am going to get there.

My blog is about my personal style, my lifestyle, sharing my styling experience and knowledge with you. If I am the kind of person that likes to mix high-street with high-end I am certain there are many more just like me. We might be in a grey zone but who cares, do you care?

Even if I had all the money in the world I would still eat at my favourite non-fancy restaurants, enjoy the simple things in life, still shop in places that sell £20 dresses and I will enjoy it. I am not sure if I am like this because I grew up in a struggling family (my dad was terminally ill all my life and we were always struggling) and I haven’t forgotten who I am or where I came from or it’s just my taste. No doubt a bit of both.  I have worked hard to get where I am and I want to make my story inspirational. It doesn’t matter where you come from it’s about who you are, where you are going and how you get there. Just like the outfit you are wearing :0) In my opinion my struggles have made me strong, fiery and extremely ambitious. For me to reach this success in life and to be told I should not mix a Primark dress with a Hermes bag, I will give you one guess as to what I have to say……. BYE FELECIA!

Moral of this story. I am who I am, I am the blogger I want to be and I appreciate every single one of you that see my vision and understand how I am. If I wish to mix high-end and high-street I will and no one will make me feel bad about it. If you don’t wish to follow me, that is fine. If you brands don’t wish to work with me, that is always totes fine with me. It just makes the brands that choose me even more special and makes all of you more special.

If you would like me to write another article related to this one, leave a comment in the box below and I will fulfill your request. I am happy to talk about what I studied, how I made my way up from the bottom, the business behaviors I swear by and even how I save for luxury pieces and buy my luxury wardrobe.







Photos by Moeez Tali

This article was NOT sponsored.

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Anika May 15, 2017 at 11:33 am

Hi Claire.
Really nice, valid points you make here. You always go much further in life being you than trying to fit into everyone else’s box.
I thoroughly enjoy your blog.

I hope that you are able to answer a query I have. Been looking through your posts but can’t seem to find an answer.
I’m going to London in a few days and will be buying my very first Chanel – my heart is set on the classic flap in Black I think.
Question is would you recommend caviar or lamb?
And also do you have a favourite Chanel store with the best selection/service?

Regards xx

Lauren May 15, 2017 at 12:07 pm

I loved this Claire! I felt like you wrote with the same ease as having a conversation with a friend and that made me feel good to be a part of your community. I’d love another post about your advice for ‘business behaviors’ and generally what advice you have for young professionals. Love always xo

Tash May 15, 2017 at 12:09 pm

Stay true I love to see how cheaper items are paired with high end. Please share how you save for designer items.

Fiona May 15, 2017 at 12:15 pm

Love this Claire, don’t ever change! I personally love the fact you mix both high end and designer and don’t lie about it. Lets be honest, you look bloody fabulous in both!!!
Be you • Do you

Sophie Ashley May 15, 2017 at 12:20 pm

Claire this is so refreshing, I wish more bloggers would open up like this. I love your ethos and your approach to dressing and mixing things up, I find it really inspiring. Would love to see more of this sort of thing as well as, your story of how you got here and all the knowledge you have on styling etc. Thank you for being an inspiration and giving normal people hope that we can be who we are and that is more than enough. Love you

Karen Myers May 15, 2017 at 12:20 pm

I am so much older then you are and I am not a blogger, but I do know that you need to never apologize for who you are and how you achieved your success. We love you because you have a great personality, you are funny and you are honest and you have great taste.

There will always be critics and that is fine, just learn to move on and not let nasty words or comments derail your passion and talents.

Kelly Ayres May 15, 2017 at 12:27 pm

Great post! It must be so frustrating to be judged by those in the fashion industry (and even those who aren’t!) when it’s comes to your personal style, when you’re not in a sponsorship scenario. I love your style BECAUSE of the way you mix high-end and high-street…sure, it would be nice to be able to afford the Chanel/Hermes items, as opposed to just the New Look and Primark, but it’s the way you put outfits together which inspires me every day. I think I’ve bought all of the pieces you listed from New Look , from your recent summer holiday haul YouTube vid, and you’re the reason I check Like to Know It, every single day.

I have never come across a blogger as down to earth and engaging as you -plus, you’re YouTube videos are hilarious, which helps!-and I hope you never change the way you style looks and entertain your followers.

Lizzie carter May 15, 2017 at 12:29 pm

A great read! You are such a down to earth person, I am glad you haven’t sold your soul to the industry! You see so many down to earth people who are bloggers but once they get well known they do seem to change! Get all their luxury items given to them or go on these amazing holidays just for promoting something, you then start to question what they are saying and whether they are being paid to say it! Very difficult being on instagram and seeing all this when I am around the same age as all these girls! I would love to know more how you afford to buy your luxury buys, your life at the moment and what you have done in the past that has made you fortunate enough to live this lifestyle and live in such a beautiful home.. x

Steph May 15, 2017 at 12:37 pm

I would love love love to see more articles like this. You are such an inspiration and would love to hear more about how you got where you are today! Xx

Samanta May 15, 2017 at 12:44 pm

I just adore you 🙂

Jacaranda May 15, 2017 at 12:57 pm

Hi Claire! I absolutely love this post! You are truly inspirational and I really love that you don’t care what others think least of all the industry! Thanks for being real, girl!

Majean May 15, 2017 at 1:00 pm

Such a great post. The whole blogosphere whilst great is both daunting and lonesome when you don’t fit into a box. So thank you for writing this. I love the fact that you mix things up…its why I watched you in the first place and continue to. Yes another post please x

Melissa May 15, 2017 at 1:12 pm

Kudos to you, Claire! I love your mix of fashion. I can’t believe people would be so judgy about the price tag on an item or where it came from. You continue to do what you do and always stay true to yourself!

Mia May 19, 2017 at 10:48 am

So well said! This is the reason why you are one of my favourite bloggers. Zero bullshit & zero apologies for wearing whatever you like be it an Hermes bag or a Primark dress. I totally agree with your attitude to fashion. Yassss girl! X

Paulynagore May 19, 2017 at 11:44 pm

I really love this outfit! I am the girl who will wear both luxury and high street in the same time, i don’t care, i feel good like this,i like my wardrobe, i am an amateur blogger, and i love this too, because i can do and post whatever i like/want.

I appreciate your honnesty, which is now very rare in this industry, you’re genuine, and seem to be very cool and fun!

Andrea May 22, 2017 at 9:03 pm

Well said Claire! I appreciate your mix of high and low end pieces and I love your style. Keep doing just what you are doing and maybe if we are all lucky others will take a clue from you and follow:-)


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